Time To Wake Up

 Hello Vai Athletica family.  It is my pleasure to say we are officially in business!  Our inventory arrived 11/5/2019! The Dream is a reality so it’s time to Wake Up and start selling some bras! We had a nice pre order list that Sarah got mailed out right away and now we have a meet and greet with Fleet Feet coming up at the end of November where they will be receiving 12 of our bras. There are some local outdoor/sports stores I will be marching my butt down to to see if they would like to also carry our product.  Wish me good luck! I am so nervous! 

Quick Tip:Ten Tactical Ways to Market Your Apparel Brand Using Social Media. By Shama Kabani – 03/21/2013

1)Set up an instagram account for your brand.  

2)Create a Pinterest board 

3)Use tumblr to  reach younger audiences.  

4)Publish pictures within a facebook photo album.  

5)Use Facebook ads to build your pages fan base. 

6)Monitor your presence,respond to every message and post whether it is good or bad.  

7)Keep your brand voice consistent across channels  

8)Launch a digital PR campaign.  

9)Utilize Social Media as a customer service channel.  

10)Integrate offline events with your online strategy.  

     So what is in store for VA!  Well I am looking forward to our Fleet Feet meeting, pop-up store at Nourish Restaurant, superHero 5K run and health expo at the Madonna expo center.  We are currently working on a marketing strategy that will obviously include Social Media. Sarah will be showing me how to package and mail off product, now that might have sounded simple due to it only taking 4 words to type but packaging and mailing is not as simple as it sounds.  Not only am I not comfortable or used to using computers I have never dealt with this much technology in my 42 years of life so this is going to take some time/patience/and practice! Poor Sarah, hehehe. Vai Athletica has stepped out of the getting ready and waiting for inventory stage and is now gearing up for selling and blossoming into the business up and running stage!  Wish us good thoughts and a successful future. 

Thanks For Reading 

Heidi Parker