Marketing Choices/Decisions

   Ok, so the whole point of creating this blog category of Starting Vai was to keep track and document the progress and steps of this brand new start up company.  Some main recent points are 

•Inventory came in on 11/5/2019

•Sarah and I counted and organized the inventory into the office (literally took over 12hours) 

•PreOrders went out on 11/7/2019

•Other November orders started coming in on 11/19/2019

•12/6/2019 Booked another health and fitness expo for 3/21/2020 

•12/9/2019 Company meeting to discuss marketing strategy and financial budget.

     I spent the last 3 days (my off days from my full time job) researching marketing strategy, professional sports bloggers ( which OMG puts my blogs to shame!, I can not wait to replace myself!) These blogs from the pioneers were perfection.  

     Quick Tip: Programmatic Ads and Geo Fencing / Geo Targeting V.S. BillBoards

Spending – Statistics and Trends [Infographic]By Khalid Saleh US Programmatic Ad Did you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. Check out our infographic on “US Programmatic Ad Spending” for latest statistics and trends.

Julia Edgerton

02/07/2019 AT 10:22 AM  The most recent study about billboard advertising is called the Arbitron National In-Car Study. According to this study, billboard advertising was found to be quite effective on drivers. Here are a few statistics the study reported:

• 71% of Americans consciously look at billboard messages while driving
• 37% report looking at an outdoor ad each or most of the time they pass one
• 58% learned about an event or restaurant they later attended
• 56% of Americans mentioned a billboard they found interesting or funny in conversation
• 26% noted a phone number written on a billboard and 28% noted a website address written on a billboard.  Interesting statistics! We continue to work at placing billboards strategically and in targeted locations where they will help educate and make a difference based on regional/state-wide issues.  

The price quotes I investigated yesterday are hands down more affordable with Programmatic ads vs Billboard promotion ads.  I love the idea of doing Billboard because that’s my generation and I relate with Billboards, I look at them all the time while driving!  Who wants to look at the road when they could be looking at a big gigantic Vai Athletica Sports Bra! Once the company can afford Billboards, watch out world here we come!

Thanks For Reading 

Heidi Parker